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Insert name partner here] is proud to partner with National Foundation for Teen Safe Driving and other driving and safety advocates raising awareness of the facts and championing evidenced-based strategies that can save lives. 

We are faced with a complex challenge that requires a combination of efforts and actions. The evolution of advanced driver assistance technology has made great strides, but the problem we are facing today isn’t about the technology. It’s about behavior. It’s about the choices you and I make when driving and as passengers.

We know the facts and why so many are dying. We also know the evidence-based solutions that mitigate the risk of tragic crashes. But we can’t assume everyone else does. So what can we do?

Before we can discuss solutions, it’s important to understand the facts and underlying causes of the fatalities.  


Here are some 2017 facts.  Of the 37,133 lives lost,

  • 25,096 killed were either driving or passengers in the vehicle. 

  • 5,286 were motorcyclists

  • The rest were mainly pedestrians >7,000


Let’s drill down a bit more:

  • 10,497 victims had a blood alcohol level of greater than .08

  • 9,234 were driving too fast or in excess of the posted limit

  • 3,890 drivers swerved

  • 9,657 drivers killed were unrestrained* and

  • 10,428 passengers killed were unrestrained*

       * (not using a seat belt or child passenger restraint)


Or we could say

  • 20,079 lives might not have been lost had the victims been wearing a seatbelt or properly restrained in a child passenger seat

  • Over 10,000 deaths could have been prevented had there been a “designated driver” or really understanding that drinking and driving don’t mix

  • Was that child passenger restraint one of the estimated 46% that were not correctly installed or misused? 


And afterwards, friends and loved ones of the victims are plagued by thoughts of “what if.”

[Insert name of partner here] is proud to be part of this unique safety initiative that will deliver targeted messages with strong calls to action to raise awareness of the proven, evidence-based known solutions that can save lives. We will be sharing these messages with our customers and shoppers, and ask that you do the same.   


How can a program like this add value and influence change?  Safe driving begins with behavior.  Consider the factors that influence our behavior.  Some are internal and depend directly on us and our motivation. But more are influenced by our friends, family and the environment we put ourselves in. 

Think about it.  More than 20,000 lives might have been saved had they buckled up.  It’s a simple solution, but sometimes we need a reminder.  We can talk about making a difference or we can make a difference. 

So let’s do this and together we will save lives.

To learn about these evidenced-based strategies and what you can do to help make our roads safer, please visit and

If one voice can make a change, consider what a million voices could do

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