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Yes, we can change our behaviors especially when we know how our behaviors are influenced.

  • Behavior is largely a product of its immediate environment.

  • Behavior is strengthened or weakened by its consequences.

  • Behavior ultimately responds better to positive than to negative consequences.

  • Whether a behavior has been punished or reinforced is known only by the course of that behavior in the future.

From AAA NewsRoom

87 Percent of Drivers Engage in Unsafe Behaviors While Behind the Wheel

From The Safe Driver

Injuries and fatalities on our roads can be reduced, however…

From Larry Rosenberger, former


The Four Pillars of

Behavior Analytics 

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